Social Media Guidelines


Social Story

Submit a Story to be Posted to Social Media by the Riding for Focus handle.

https://specializedbicycles.typeform.com/to/YVfRrT

 

Social media Profiles 

Instagram (@Outride)                   https://www.instagram.com/outride/?hl=en

Facebook (@Outride.bike)    https://www.facebook.com/outride.bike/

Twitter (@RidingForFocus)           https://twitter.com/ridingforfocus?lang=en


Hashtag Useage

Please keep hashtags to a minimum with social media captions and use them only at the end of complete captions, not within the captions.  

Important hashtags to always include: 

  • #ridingforfocus

  • #outride

  • #whatwillyououtride

Please do NOT use the following hashtags: 

  • 🚫 #pedaloverpills

  • 🚫 #beatpharma

  • 🚫 #ridingfocus

  • 🚫 #ridingtofocus


Social Media Voice 

It's important for our voice to be consistent across all social mediums. Please remember to represent Outride in the following ways on social channels: 

  • Friendly/Approachable

  • Helpful

  • Positive

  • Professional

  • Direct

  • Youthful

  • Educational

  • Focused on Health

  • Use inclusive language (us, we, you)

  • Do not speak in the first-person (Always use plural form when speaking for the Foundation, i.e. We not I)

  • Be expressive when appropriate. ("Cool!', "Great News!")

  • Oh, and try and mention kids on bikes whenever possible

 

Summary: Keep a positive, helpful, and upbeat voice. All of your captions and responses should be upbeat, optimistic, and provide a healthy message about getting more kids on bikes. 

Screen Shot 2017-10-18 at 5.42.25 PM.png
Screen Shot 2017-10-18 at 5.32.59 PM.png
Screen Shot 2017-10-18 at 5.37.22 PM.png

Important Messaging 

When talking about Outride please stick to the facts. Here are the talking points you should use on social media and your local news and media. 

  • Outride provides evidenced based cycling interventions to improve social, emotional, and cognitive health. Our three pillared approach is made up of Riding for Focus, a curricular based cycling program that uses cycling as a tool for children to achieve academic, health, and social success; Research that aims to prove cycling positively impacts the way we think, feel, and behave; and Outride Fund that empowers local communities to launch a variety of youth cycling programs.

  • Outride is a registered 501c3, public non-profit.

  • Riding for Focus is the Outrides's school-based cycling program.

  • The Outride Fund is Outride’s match funding opportunities for trails, cycling education, and youth racing

  • Outride awards grants to schools who want to start a cycling program.

  • The Riding for Focus cycling program includes the following: instructor training, student curriculum, Specialized custom bikes, Specialized Helmets, and Specialized retailer support for regular maintenance.

Please use these facts when talking about our partnerships. 

  • The Riding for Focus curriculum was developed in partnership with Central Michigan University.

  • Outride's primary research partner is the Center for Interdisciplinary Brain Sciences Research (CIBSR), Stanford University School of Medicine.

These are not the facts. Please do NOT use the following talking points. 

  • 🚫 The Riding for Focus program eliminates the need for ADHD medication.

  • 🚫 Outride is focused on eliminating pharmaceutical companies.

  • 🚫 Outride's goal is "pedal over pills."

  • 🚫 The Riding for Focus program is a federal grant program.

  • 🚫 The Riding for Focus program was created by Stanford University.

  • 🚫 The Riding for Focus program has been proven to replace prescribed learning difference medication.


Post Formatting 

Here is the formula you use for constructing the perfect Instagram post: 

Pick an excellent, non-blurry image + write a short, sweet, and positive caption (1-2 sentences) + tag @ridingforfocus/@outride (Facebook) + add appropriate hashtags at end of caption = grade A post. 

We would love to see post/photos about the following:

  • Riding for Focus program updates/milestones/progress

  • Kids smiling and excited to be on bikes

  • Community members supporting the Riding for Focus program at your school

  • Local bike retailer support

Remember, content should be kept short and sweet, with an ideal post of 1-2 sentences and a link. Readers and followers want to know what is happening, but also be aware that you can post too much. You know what they say... quality over quantity. 


Inappropriate Content 

  • 🚫 Posts should not contain defamatory, obscene, proprietary, or libelous content.

  • 🚫 Posts should not contain foul or questionable language of any kind.

  • 🚫 Posts should be β€œneutral” in nature and not engage in political issues.

  • 🚫 Posts should not mention eliminating the need for ADHD medication.

  • 🚫 Posts should not speak negatively about the pharmaceutical industry.

  • 🚫 Posts should not use the word "free" when talking about bikes and equipment awarded by the Riding for Focus grant program.


Other nitty-gritty Formatting details

What to capitalize, what not to capitalize: 

  • βœ… Outride

  • 🚫 outride

  • 🚫 Outriders

  • βœ… Riding for Focus

  • 🚫 Riding For Focus

How to use time:

  • βœ… The orientation will begin at 4pm.

  • 🚫 The orientation will begin at 4:00 p.m.

  • βœ… The orientation will last from 4–6pm.

  • βœ… The reception will run from noon to 1pm.

  • 🚫 The orientation will be from 4pm to 6pm.

  • 🚫 The reception will run from 12pm–1pm.

How to write dates:

  • Spell out dates, months, and days of the week.

  • When a phrase refers to a month, day, and year, set off the year with a comma.

Do not separate the year with a comma when referring to only a month and year.

  • βœ… February 14, 1987

  • βœ… February 1987

  • 🚫 February, 1987

Spell out days of the week.

  • βœ… The event will be held Monday, February 14, 2011 from 8–9pm.